My girlfriend is a stylist so for a while now I've been keeping an eye on fashion videos with a thought at the back of my mind that we could possibly do a test shoot in the future. We've done still test shoots in the past, and while stills are great, video is something I get the impression the fashion world is only just getting to grips with, but the market is likely to grow pretty rapidly.
However, most of the videos I've seen so far are crap: either utterly impenetrable arty bollocks or say-what-you-see yawnfests.
So, I was impressed when I found this Philip Lim video on Selectism.com today. I love the way the director of photography has utilised the light, the architecture and the colour-grading to make it look properly cool and aspirational. What more does it need?
3.1 Phillip Lim "Weavers" Men's FW11 Collection from 3.1PhillipLim on Vimeo.